2

Consumer innovativeness and consumer acceptance of brand extensions

Year:
2008
Language:
english
File:
PDF, 108 KB
english, 2008
3

The impact of young adults' socialisation on consumer innovativeness

Year:
2007
Language:
english
File:
PDF, 228 KB
english, 2007
13

Corporate branding versus product branding in emerging markets

Year:
2006
Language:
english
File:
PDF, 102 KB
english, 2006
18

Introduction

Year:
2010
Language:
english
File:
PDF, 64 KB
english, 2010